McDonalds wonders why sales are declining in U.S.

Reading an article in The Detroit News this morning about McDonalds wondering why its sales are still declining even after they started their all-day breakfast menu. So they are trying to think of other gimmicks to lure customers back to their stores. 

Well, I thought I might help out those execs a little, as it seems like they're missing something here. The bottom line from this side of the counter is this: your food isn't all that great, and certainly not worth the price you charge for it. 

Think about it. If you go and get a "Value Meal" you're going to spend $7 to $8 for it. I can go to my favorite Chinese buffet and get more and better food for not much more than that, and it usually includes ice cream or a couple of cookies. 

McD's - your niche is "fast, cheap, familiar". Your price point is $5.  Do what you have to do to stay in that range and see what happens.